Do you want to learn how to be a better manager/marketer of arts and culture organizations?
Do you want to learn in a hands-on, fast-paced, discussion-oriented environment with peers?
Do you want to switch from the corporate world to the non-profit cultural world or accelerate your arts administration career?
Do you need guidance with creating a customized marketing and management plan for your project in the arts and culture sector?
Join us for an intensive 3 day seminar in the heart of New York City studying and exploring the best practices specific to arts and culture for marketing and management. With expert insights on achieving positive results, you will learn specialized skills that will directly benefit you and your organization. Featuring a mix of lecture, discussion, group work and field experiences, participants are constantly engaged in personalized learning.
The seminar is led by William White, who has been recognized as Crain's New York Business Top Entrepreneur. William has served as an advisor to the White House Office of Public Engagement during the Obama Administration and recently was presented a Leadership Award for driving social change through media at the United Nations. For over a decade he has taught extensively at New York University, The New School and Sotheby's Institute.
You will leave the seminar with a structural framework that will help you apply effective, efficient management and marketing strategies at contemporary global cultural organizations and businesses. Successful participants receive a Certificate of Completion from the Arts and Culture Network International Seminars.
Seminar Dates: May 31-June 2, September 13-15, October 18-20, and November 15-17.
Takeaways
FRAMEWORK
Strategic Management Techniques
Entrepreneurial Approaches
Sector Nuances
Current Trends
CONCENTRATIONS
Marketing Mix (4Ps)
Marketing & Communications Plan Development
Performing Art Focus
Fairs & Emerging Market Focus
CASE STUDIES
Museum Case Study
Performing Arts Case Study
Gallery Case Study
Community Arts Case Study
CUSTOM RECOMMENDATIONS
Tactics
Techniques
Books
Articles
EXPERIENCES
Museum
Performing Arts
Gallery
Community Organization
NETWORKING
Guest Speakers/Industry Experts
Contacts from around the world
Social mixers
Ongoing connections post-seminar
“Learn the rules like a pro, so you can break them like an artist.”
MEET THE SEMINAR LEADER
Recognized as a Crain’s New York Business Top Entrepreneur, William White is the Co-Founder and President of Arts+Culture Network.
REGISTER NOW
Certificate of Completion from The Arts and Culture Network International Institute, will be awarded to individuals who successfully participate during the seminar.